Go From Zero to Growth, Fast, with WQA CX360
WQA CX360, is our playbook based approach to research, roadmap, visualise and test new product and service experiences incredibly quickly.
WQA-CX360 DISCOVERY SPRINTS
Research, roadmap, visualise and test incredibly quickly with a CX-360 Discovery Sprint.
Via an intensive digital R&D process and workshop based activity we quickly validate product and service concepts, or create new ones on top of our CX360 analysis. You can stop with a clear vision and roadmap or develop real, interactive prototypes which are then tested with customers to provide grounded results to your thinking.
Move from problem to prototype in record time with a 5 - 30 day CX360 Discovery Sprint or a 2 day Lean Inception Workshop.
Our CX-360 Discovery Sprint process
Duration 5 - 30 days
Lead time: 2 weeks
We use a 5 - 30 day Discovery Sprint approach to research, roadmap, visualise and test new product and service experiences incredibly quickly. Our 4 stage process ensures all bases are covered.
Discover
Kickoff meeting
Product vision
User personas
Problem framing and goals
Technical evaluation
Competitor & market analysis
User interviews
Define and Ideate
Affinity mapping
User journeys
User flows
Functionality prioritisation
Wireframing
Technical solution proposition
Validate
User acceptance testing
Usability testing
Prototyping
Mockups
Planning
Project scope
Project roadmap
Budget estimation
Summary and key findings
Pitch deck
Questions
What kind of questions are answered by a product CX360 discovery and strategy process?
Market validation
Technology
Business
Competitors and Market Landscape
Product and Features
User Experience and Design
Stakeholders and Partners
Legal and Compliance
Go-To-Market Strategy
WQA-CX360 LEAN INCEPTION
No time for a full discovery? Align on your vision with lean experience strategy in just 2 days
Lean inception is a 2-day experience strategy workshop. It’s formulated to break down big problems quickly using lean design thinking – and deliver an actionable strategy at the end of the session.
The focus with Lean inception is to give form to ideas, not just discussion. Using a structured approach we work with partner teams to quickly explore research, a hunch, concept or idea – which can then be visualised, tested, and used as a showcase for your thinking. It provides a platform to learn and further refine from whilst stress testing a theory at an early formative stage.
Lean Inception Workshop
Duration 2 days
Lead time: 1 weeks
A thorough product discovery and strategy process can provide a strong foundation for a successful product development cycle, reducing risks and setting the stage for meaningful user engagement
Day 1
Kickoff meeting
Product vision
User personas
Problem framing and goals
Technical evaluation
Competitor & market analysis
User interviews
Day 2
Affinity mapping
User journeys
User flows
Functionality prioritisation
Wireframing
Technical solution proposition
WQA-CX360 PRODUCT INNOVATION LAB
Accelerate your MVP with a 8 - 16 week WQA-360 Product Innovation-Lab
Our digital innovation lab will accelerate you from your idea to fully realised, commercially validated, new product proposition in 8 - 16 weeks.
It’s how we worked with a global enterprise to imagine, design and test an innovative new wellness application in a month.
Deliverables: Lean Inception Workshop - UX & Market Research - Information Architecture - Full Product Wireframes - Usability Testing - UI Mockups - Design System
Our Innovation-Lab Process
Duration 5 - 30 days
Lead time: 2 weeks
We’ve developed a unique design delivery framework that helps us build and launch digital products, experiences and websites in just a few weeks.
It uses industry-proven methodologies, for identifying product flaws and opportunities for growth, and Design Sprint methodologies for solving and testing product problems, leaving out the trendy UX fillers most companies don't need.
Our goal is to translate your vision into a delightful final product that users love and want to use over and over again.
Stage 1
Half-day workshop
Competitor Analysis
Product audit (for existing products)
Market Research
User Interviews
Data analysis (for existing products)
Stage 2
Red routes
Information architecture
User personas and archetypes
Low fidelity wireframes
Business design strategy
Stage 3
High-fidelity wireframes
Iterations
User Testing
UX stage - sign off
Performance analysis
Stage 4
UI design exploration
Iconography
UI mockups for multiple devices
UI Iterations estimation
Stage 5
Critical UI design
Critical design QA iterations
Design Kit and tokens
Final QA
Handover
Note: Some projects may require more or less than 8-16 weeks depending on the complexity of the product and the project scope.
Built for
We work with companies at launch, product-market fit and growth stages.
Our cross-functional team of experts acts as the extension of your team, bringing in-depth design, development and cloud expertise to help you solve complex product challenges and build the most engaging version of your product.
Funded Startups
B2B & B2C and DTC Brands
eCommerce Companies
Growth-Focused Organisations
UX & Product Teams
Engineering Teams
Sales Teams
Marketing Teams